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  • Scion (automobile)

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    Scion is a discontinued marque of Toyota that started in 2003. It was designed as an extension of its efforts to appeal towards younger customers. The Scion brand primarily featured sports compact vehicles (primarily badge engineered from Toyota's international models), a simplified "pure price" model, and eschewed trim levels in favor of offering a single trim for each vehicle with a range of factory and aftermarket options for buyers to choose from to personalize their vehicle. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. The brand first soft launched in the United States at selected Toyota dealers in the state of California in June 2003, before expanding nationwide by February 2004. In 2010, Scion expanded into Canada. In an effort to target the generation Y demographic, Scion primarily relied on guerrilla and viral marketing techniques. Scion was originally launched with promises of short product cycle and value based partly on low dealer margins, which became difficult to keep as sales fell after the economic downturn.

  • Toyota Racing Development

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    Toyota Racing Development Logo. A NASCAR Sprint Cup Toyota Camry developed by TRD and Joe Gibbs Racing.Toyota Racing Development (also known by its abbreviation TRD) is the in-house tuning shop for all Toyota, Lexus and formerly Scion cars. TRD is responsible both for improving street cars for more performance and supporting Toyota's racing interests around the world. TRD produces various tuning products and accessories, including performance suspension components, superchargers, and wheels. TRD parts are available through Toyota dealers, and are also available as accessories on brand-new Toyotas and Scions. Performance parts for Lexus vehicles are now labeled as F-Sport and performance Lexus models are labeled F to distinguish Lexus's F division from TRD. there are currently two official branches of TRD: TRD Japan (a.k.a. Toyota Technocraft) and TRD USA. Each of these branches has both a performance tuning division and a race (or competition) division. TRD Japan's Race Division concentrates on the Super GT Series (JGTC), All-Japan Formula Three Championship Series, ESSO Formula Toyota Series, and Netz Cup races (Vitz Series). TRD USA's Race Division, known as 'Toyota Racing', competes in NASCAR, NHRA Top Fuel and Funny car, IMSA GT Daytona, Pirelli World Challenge TCA, Formula Drift, TORC, USAC, and Lucas Oil Off Road Racing Series. Former competitions include the Baja 1000, Grand-Am, CART/Champ Car and the Indy Racing League. In association with All American Racers, TRD USA was responsible for developing engines for the Eagle HF89/90 and Eagle MkIII Grand Touring Prototypes. TRD is not to be confused with Toyota Motorsport GmbH (TMG), which is located in Cologne, Germany and currently operates Toyota's FIA World Endurance Championship (WEC) factory team under the name Toyota Gazoo Racing. Within Toyota, TMG is a completely separate entity from, and therefore not under the control of, TRD. Former TMG activities include operating the Toyota Formula One Team (also known as Panasonic Toyota Racing), which competed in the FIA Formula One World Championship (F1). TMG also competed in the FIA World Rally Championship (WRC) as Toyota Team Europe with the famous Celica GT-Four and rally versions of the Corolla, and two attempts (in 1998 and 1999) at the 24 Hours of Le Mans with the GT-One. Toyota Australia introduced a TRD division in August 2007, with the supercharged Aurion V6, followed by a high-performance variant of the 4WD Hilux in April 2008. Speculation suggested a third model was likely to be a RAV4. TRD was aimed to compete with local in-house tuning shops Holden Special Vehicles (HSV) and Ford Performance Vehicles (FPV). However, in December 2008 Toyota Australia announced it would be ceasing production of its TRD range. The decision took effect on 31 March 2009.

  • Scion tC

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    The Scion tC is a compact car manufactured by Toyota under its Scion brand from 2004 to 2016 over two generations: ANT10 (2004–2010) and AGT20 (2011–2016). Both generations were built in Japan and exclusive to Toyota North American Scion dealerships. The tC was introduced first in the United States in 2005 and then, beginning with the second generation in 2010, in Canada as well. The tC is considered the spiritual successor to the Toyota Celica in North America, made to appeal to the millennial market. The name tC stands for "touring coupe." Beginning in 2011, the tC is sold as the Toyota Zelas in the Middle East, China and South America, a name derived from "zelante", Italian for "passionate" or "zealous."

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