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  • Discounts and allowances


    Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer, usually in written form). There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer. Some discounts and allowances are forms of sales promotion. Many are price discrimination methods that allow the seller to capture some of the consumer surplus.

  • Shop A Docket


    Shop A Docket is an Australian coupon company, founded in 1986, based in Brisbane, Australia. It is a provider of coupons that appear on the back of receipts in supermarkets and variety stores and outlets including Woolworths Supermarkets, Target Australia, Kmart, Big W and IGA. Shop A Docket helps companies to advertise, promote and market their brand through their coupons. It provides online offers, deals, vouchers, coupon codes from several local and national brands. It is the sole provider of printed docket advertising in Australia, reportedly by Brisbane Times.

  • Coupon


    Food stuff ration coupons types Iā€“V for direct laborers and workers in Vietnam, 1976ā€“1986 In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great. In government, a coupon is a paper certificate used to administer a benefit or permission.

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