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  • Chrysler

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    Chrysler (; officially Fiat Chrysler Automobiles (FCA) US LLC) is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is a subsidiary of Italian-American automobile manufacturer Fiat Chrysler Automobiles, which is registered in the Netherlands and headquartered in London for tax purposes. Previously, the brand's holding company existed as Chrysler Corporation (1925–1998), DaimlerChrysler (1998–2007), Chrysler, LLC (2007–2009), and Chrysler Group, LLC (2009–2014). In addition to the flagship Chrysler brand, FCA sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. Further, the subsidiary includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. Walter Chrysler founded the original Chrysler Corporation was founded from the remains of the Maxwell Motor Company in 1925. Using the General Motors brand diversification and hierarchy strategy he had seen working for Buick, he acquired Fargo Trucks and Dodge Brothers, and created the Plymouth and DeSoto brands in 1928.

  • Plymouth (automobile)

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    Plymouth was a brand of automobiles based in the United States, produced by the Chrysler Corporation and its successor DaimlerChrysler. The brand first appeared in 1928 in the United States to compete in what was then described as the "low-priced" market segment dominated by Chevrolet and Ford. Plymouth was the high-volume seller for the automaker until the late 1990s. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler or Dodge.

  • Dodge

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    Dodge is an American brand of automobile manufactured by FCA US LLC (formerly known as Chrysler Group LLC), based in Auburn Hills, Michigan. Dodge vehicles currently include the lower-priced badge variants of Chrysler-badged vehicles as well as performance cars, though for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth. Founded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete automobiles under the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. The factory was located in Hamtramck, Michigan, and was called the Dodge Main factory from 1910 until its closing in January 1980. The Dodge brothers both died in 1920, and the company was sold by their families to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge vehicles mainly consisted of trucks and full-sized passenger cars through the 1970s, though it made memorable compact cars (such as the 1963–76 Dart) and midsize cars (such as the "B-Body" Coronet and Charger from 1962–79).

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