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  • Natural Balance Pet Foods


    Dick Van Patten's Natural Balance Pet Foods is an American pet food manufacturer with its headquarters located in Burbank, Los Angeles, California. Established in 1989 by actor Dick Van Patten, the company markets itself as "Food For a Lifetime" and promotes itself as having "the finest food you can buy for your pet." A subsidiary of Big Heart Pet Brands, it is currently owned by the J.M. Smucker Company.

  • 9Lives


    9Lives is the name of a brand of cat food, owned by Big Heart Pet Brands and introduced to the market in 1959. It is best known for its mascot, Morris. 9Lives has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and five lines of wet food in various flavors. The company also promotes adoption of cats from animal shelters. In 2006, 9Lives kicked off the inaugural tour of Morris' Million Cat Rescue, a nationwide bus tour to encourage local cat adoption. The company has recently added a new cat to their advertising, Li'l Mo, an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself. For a period of time in the 1970s and 1980s, 9Lives used Sylvester the Cat from the Looney Tunes cartoon series in its advertising. These ads usually consisted of Sylvester trying to get to his box of 9Lives dry food while avoiding Hector the Bulldog. Sylvester would always succeed in luring the dog away so he could get to his food, but would always find himself a target again by the end of the commercial. Sylvester would always call 9Lives dry food "worth riskin' your life for." (Sylvester never appeared in commercials for 9Lives canned cat food and was eventually replaced by Morris for dry food commercials.)

  • Kibbles 'n Bits


    Kibbles 'n Bits is a brand name of dog food manufactured and marketed by Big Heart Pet Brands. It was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones. In 1985, more bits ingredients were added to the dog food and the brand was renamed "Kibbles 'n Bits 'n Bits 'n Bits." In 1995, the brand was acquired by the H. J. Heinz Company, which in turn sold their pet food division to Del Monte later on. It is currently the fifth largest dry dog food brand in the United States. The Lawrence, Kansas plant produces around 1.7 million pounds a day, 9.9 million pounds a week and around 497 million pounds of Kibbles 'n Bits dog food a year. Kibbles 'n Bits was among several brands recalled in February 2018 due to FDA findings of sodium pentobarbital, a drug used in euthanasia.

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