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Marketing Course Descriptions. Lower-division courses introduce students to marketing and sales topics. These do not meet the marketing elective requirement for majors. One lower-division course can count towards a Marketing Minor, Sales Minor, or Sales Certificate. BUS 1950-3 Business Communication (3 + 0)
Marketing: Course Descriptions MKT 371 - Personal Selling (3) The development of effective sales persons based on sound customer relationships is the cornerstone of the course. The relationship between personal selling and the other elements of marketing strategy are analyzed.
Marketing Course Descriptions MSB 210 — Principles of Marketing (3) An introduction to the field of marketing with particular emphasis on how companies develop marketing programs that are responsive to consumers’ needs and wants for products and services.
This course takes a strategic approach to the design, coordination, integration, and management of marketing communications. Students will develop an integrated marketing communications campaign using traditional, social, and mobile media with an emphasis on the competitive and strategic value of communications in the marketplace.
The course concerns issues related to customer behavior and customer decision making, with an emphasis on how to utilize such customer-oriented knowledge for building and maintaining brand equity. This course builds on concepts and topics covered in the core marketing course.
Marketing Course Descriptions 3233 PRINCIPLES OF MARKETING A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services that satisfy individual and organizational objectives.