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  • Drip pricing


    Drip pricing is a technique used by online retailers of goods and services whereby a headline price is advertised at the beginning of the purchase process, following which additional fees, taxes or charges, which may be unavoidable, are then incrementally disclosed or "dripped". The objective of drip pricing is to gain a consumer's interest in a misleadingly low headline price without the true final price being disclosed until the consumer has invested time and effort in the purchase process and made a decision to purchase. Naïve consumers will purchase based on headline price and sophisticated consumers will consider total cost when comparing offers. Drip pricing can distort competition because it can make it difficult for businesses with more transparent pricing practices to compete on a level playing field. Many jurisdictions have enacted legislation to outlaw drip pricing of fees, taxes and surcharges. For example, throughout the European Economic Area and most of the rest of Europe, retailers must include VAT in prices given to consumers.

  • TheSuitest


    TheSuitest is a hotel price-comparison website based in California. The site aggregates data from third party travel websites and displays it in lists and interactive graphs.

  • Resort fee


    A resort fee, also called a facility fee, a destination fee, an amenity fee, an urban fee, or a resort charge, is a separate mandatory fee that a guest is charged by an accommodation provided in addition to a base room rate. Resort fees are illegal in many countries. In other countries, including the United States, there is no specific legislation that either allows or outlaws resort fees.

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