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  • Contemporary commercial music

    serch.it?q=Contemporary-commercial-music

    Contemporary commercial music or CCM is a term used by some vocal pedagogists in the United States of America to refer to non-classical music. This term encompasses jazz, pop, blues, soul, country, folk, and rock styles.

  • I'd Like to Teach the World to Sing (In Perfect Harmony)

    serch.it?q=I'd-Like-to-Teach-the-World-to-Sing-(In

    "I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as the jingle "Buy the World a Coke" in the groundbreaking 1971 "Hilltop" television commercial for Coca-Cola. "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song. The popularity of the jingle led to it being re-recorded by The New Seekers and by The Hillside Singers as a full-length song, dropping references to Coca-Cola. The song became a hit record in the US and the UK.

  • Music in advertising

    serch.it?q=Music-in-advertising

    Music in advertising refers to music integrated in (mass) electronic media advertisements in order to enhance its success. Music in advertising affects the way viewers perceive the brand by different means and on different levels, and “can significantly effect the emotional response to television commercials.” It also has an effect on the musicians whose music is featured in advertisements.

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