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  • Sales promotion

    serch.it?q=Sales-promotion

    Sales promotion is one of the elements of the promotional mix. (The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations). Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase.

  • Return fraud

    serch.it?q=Return-fraud

    Return fraud is the act of defrauding a retail store via the return process. There are various ways in which this crime is committed. For example, the offender may return stolen merchandise to secure cash, or steal receipts or receipt tape to enable a falsified return, or to use somebody else's receipt to try to return an item picked up from a store shelf. Return abuse is a form of "friendly fraud" where someone purchases products without intending to keep them. Perhaps the most well-known form of this abuse is "wardrobing" or "free renting" – in which the person makes a purchase, uses the product(s), and then returns the merchandise. The retail industry experiences a significant fraud and abuse problem, losing money in the range of $50 billion per year. A 2015 report published by the NRF states total merchandise returns accounted for over $260.5 billion in lost sales for US retailers in 2015. The problem of retail fraud has caused retailers to raise prices for shoppers in order to offset and recover the losses incurred from fraudulent returns.

  • Extreme Couponing

    serch.it?q=Extreme-Couponing

    Extreme Couponing (renamed Extreme Couponing: All-Stars for its third season) is a scripted American reality television entertainment series produced by Sharp Entertainment and aired on cable network TLC in the United States and Canada.

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