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  • 1948–49 United States network television schedule

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    The 1948–49 United States network television schedule began in September of 1948 and ended in the spring of 1949. This was the first season in which all four networks then in operation in the United States offered nightly prime time schedules Monday through Friday. The schedule below reflects the fall lineup as it all settled into place throughout October 1948, before any subsequent time changes were made and additional new series appeared in November. New fall series are highlighted in bold. A number of ABC's new fall shows began as early as mid-August, when the network first began broadcasting a seven-night schedule. CBS and DuMont also had some new shows begin in the latter half of August. These shows are noted as such by (Aug.). NBC began airing Saturday Night Jamboree in December. Several notable programs debuted during the season and within the preceding summer. The preservation of these telecasts on kinescope film vary. The Texaco Star Theater proved to be one of the most notable hits of the year with its host, Milton Berle, credited with encouraging consumers to purchase their first television set. The 1948 episodes of the Berle show are missing, but many of the 1949 episodes still exist. A short-lived series, The Laytons, was the first network television sitcom to feature an African-American in a regular supporting role, albeit a stereotypical one. No episodes have survived. The Morey Amsterdam Show, which debuted on CBS in December, introduced television audiences to Art Carney as a lead cast member. In the David Weinstein book, The Forgotten Network, similarities between Carney's role as "Charlie the Doorman" and his later Ed Norton from Cavalcade of Stars and The Honeymooners are noted. The Morey Amsterdam Show was not a ratings success. Four episodes are held by the UCLA Film and Television Archive. Toast of the Town, debuting in June 1948 and re-titled The Ed Sullivan Show in 1955 and a mainstay of Sunday night viewing, became one of the most successful and long running programs in American television history. It would remain on the air until 1971. The premier episode with composers Richard Rodgers and Oscar Hammerstein II and the comedy team of Dean Martin and Jerry Lewis are among the few missing telecasts.

  • 1963–64 United States network television schedule

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    This was the television schedule on all three networks for the fall season beginning in September 1963. ABC began its new fall schedule a week early, beating CBS and NBC out of the starting gate. New series debuting this week included sci-fi anthology The Outer Limits, police/lawyer series Arrest and Trial, drama The Fugitive, and game show 100 Grand. ABC also completely revamped its Friday night schedule, with three new series: detective show Burke's Law, sitcom The Farmer's Daughter, and boxing program The Fight of the Week. Fight would mark the end of boxing on network television. Boxing had debuted on network TV in 1946 and had enjoyed a run on all networks at various times, but after September 11, 1964, weekly primetime boxing series would disappear entirely from network television. ABC introduced two variety hours that fall with The Jimmy Dean Show and the short lived Jerry Lewis Show. CBS's success with rural comedies The Andy Griffith Show and The Beverly Hillbillies had convinced the network that rural sitcoms would continue to be popular.

  • Must See TV

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    Must See TV is an advertising slogan that was used by the National Broadcasting Company (NBC) to brand its prime time blocks during the 1990s, and most often applied to the network's Thursday night lineup, which featured some of its most popular sitcoms and drama series of the period, allowing the network to dominate prime time ratings on Thursday nights in the 1980s and 1990s. Ratings for NBC's lineup fell during the mid-to-late 2000s, and today the network ranks behind Fox, ABC and CBS on Thursday nights. In 2015, the network canceled comedy programming on Thursdays and switched entirely to dramas. However, the branding returned for the 2017–18 TV season.

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