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  • Mazda Demio


    The Mazda Demio is a supermini manufactured and marketed globally by Mazda since 1996, currently in its fourth generation. The Demio is marketed prominently as the Mazda2 and under previous nameplates including Mazda 121, Mazda Metro and Ford Festiva Mini Wagon. The third generation Demio earned the 2008 World Car of the Year title, while the fourth generation was awarded the 2014–2015 "Japanese Car of the Year". In Canada, Mexico, and the United States, the Demio is sold by Toyota with slight styling changes as an iteration of the Toyota Yaris sedan. In the United States, it was initially marketed under Toyota's youth-oriented Scion brand as the Scion iA. For the 2017 model year, it was re-branded as the Toyota Yaris iA due to the discontinuation of the Scion marque. For the 2019 model year, the iA moniker was dropped. Originating with the introduction of the Mazda 121 in 1987, this B-segment small car was based on the Mazda D-platform. Ford also used a version of the first-generation DA 121 known as the Ford Festiva. Mazda later released the Autozam Revue in 1990 with the next generation of the D-platform DB. It was redesigned for January, 1993, still based on the same DB platform. Kia also built versions of the DA and DB, both for itself and for Ford's sale as the Ford Aspire in the United States which Kia sold as the Pride and Avella. The name "Demio" is derived from Latin meus to show possession, which in many Romance languages has become "mio."

  • Mazda Verisa


    The Mazda Verisa is a subcompact car based on the jointly engineered Mazda DY platform. It was launched by Mazda in 2004 and is only available in Japan. The Verisa can be considered either a 'tall hatchback' or a 'low mini MPV'. The relationship between the Mazda Verisa and the more popular Mazda Demio is similar to that of the Ford Fusion (Europe) and the Ford Fiesta. Its height of is similar to other Japanese boxy subcompact cars and lower than European mini MPVs like the Fiat Idea and Opel Meriva. The Verisa was previewed at the 2004 North American International Auto Show in Detroit as the Mazda MX Micro-Sport, although it was never sold there. According to Mazda the name Verisa was created by combining the Italian word 'verità' (truth) with the English word 'satisfaction', and the intended result of the term Verisa is to signify 'true fulfillment'. The car is built with the watchwords "simple, quality and compact" and is targeted towards couples in their 30s with individual style and values. There is a Japanese website that shows the Verisa factory and shop options. The Verisa comes in front wheel drive (2WD) and electronic four wheel drive (e4WD) configurations. There is one engine option that delivers the following power and efficiency figures: Power = 83 kW (113 HP) (111 imperial hp) at 6,000 rpm Torque = 140 N⋅m (14.3 kgf⋅m) at 4,000 rpm Fuel consumption (2WD) = 5.5 l/100 km combined (2WD) = 126.2 g/km Fuel consumption (e4WD) = 5.8 l/100 km combined (e4WD) = 135 g/kmIn financial year 2004 Mazda produced 19,473 and sold 18,526 units. In financial year 2005 Mazda produced 14,336 and sold 14,416 units. The summary information for financial year 2006 and onwards was not published on the Mazda website. However, month by month breakdowns for domestic sales of individual car models are available. The Verisa received updates in 2006 and 2009. Two special editions of the car have been released, the 'Brown Collection' in 2005 and the 'Stylish V' in 2007. The car has gained international admirers who question why it has not been made more widely available. Used Verisas have been exported however, to some left-hand-traffic countries including New Zealand.

  • Mazda3


    The Mazda3 or Mazda 3 (known as the Mazda Axela in Japan, a combination of "accelerate" and "excellent") is a compact car manufactured in Japan by Mazda. It was introduced in 2003 as a 2004 model, replacing the Familia/323/Protegé in the C-segment. A performance-oriented version of the Mazda3 is marketed as the Mazdaspeed3 in North America, Mazdaspeed Axela in Japan and the Mazda3 MPS in Europe. A second generation Mazda3 for the 2009 model year was unveiled in late 2008, with the sedan premièring at the Los Angeles Auto Show and the hatchback at the Bologna Motor Show. For the 2012 model year, Mazda began offering the Mazda3 with their newly-developed SkyActiv technology, including a more rigid body, a new direct-injection engine, and a new 6-speed transmission. The current third generation was introduced in mid-2013 as a 2014 model. The Mazda 3 became Mazda's fastest-selling vehicle in January 2014, with cumulative sales of over 4-million units.

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