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  • Josiah Wedgwood

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    Etruria Hall, the family home, built 1768–1771 by Joseph Pickford. It was restored as part of the 1986 Stoke-on-Trent Garden Festival and is now part of a four-star hotel.Josiah Wedgwood (12 July 1730 – 3 January 1795) was an English potter and entrepreneur. He founded the Wedgwood company. He is credited with the industrialisation of the manufacture of pottery; "it was by intensifying the division of labour that Wedgwood brought about the reduction of cost which enabled his pottery to find markets in all parts of Britain, and also of Europe and America." The renewed classical enthusiasms of the late 1760s and early 1770s were of major importance to his sales promotion. His expensive goods were in much demand from the nobility, while he used emulation effects to market cheaper sets to the rest of society. Every new invention that Wedgwood produced – green glaze, creamware, black basalt and jasper – was quickly copied. Having once achieved perfection in production, he achieved perfection in sales and distribution. His showrooms in London gave the public the chance to see his complete range of tableware. Meeting the demands of the consumer revolution and growth in wealth of the middle classes that helped drive the Industrial Revolution in Britain, Wedgwood is credited as the inventor of modern marketing. He pioneered direct mail, money back guarantees, travelling salesmen, carrying pattern boxes for display, self-service, free delivery, buy one get one free, and illustrated catalogues. A prominent abolitionist, Wedgwood is remembered too for his "Am I Not a Man And a Brother?" anti-slavery medallion. He was a member of the Darwin–Wedgwood family, and he was the grandfather of Charles and Emma Darwin.

  • Thomas Wedgwood (photographer)

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    Thomas WedgwoodThomas Wedgwood (14 May 1771 – 10 July 1805), son of Josiah Wedgwood, the potter, is most widely known as an early experimenter in the field of photography. He is the first person known to have thought of creating permanent pictures by capturing camera images on material coated with a light-sensitive chemical. His practical experiments yielded only shadow image photograms that were not light-fast, but his conceptual breakthrough and partial success have led some historians to call him "the first photographer".

  • Wedgwood

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    Josiah Wedgwood and Sons, commonly known as Wedgwood, is a fine china, porcelain, and luxury accessories company founded on 1 May 1759 by English potter and entrepreneur Josiah Wedgwood. In 1987, Wedgwood merged with Waterford Crystal to create Waterford Wedgwood, an Ireland-based luxury brands group. The main assets of Waterford Wedgwood were purchased in 2009 by KPS Capital Partners, a New York-based private equity firm. At that time, the group became known as WWRD Holdings Limited, an acronym for "Waterford Wedgwood Royal Doulton". In July 2015, it was acquired by Fiskars Corporation, a Finnish consumer goods company.

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