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  • Juan Valdez

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    Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%-Colombian coffee from coffee blended with beans from other countries. He typically appears with his mule Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general, and Juan Valdez's iconic appearance is frequently mimicked or parodied in television and other media. The Juan Valdez character is used as an ingredient brand, to specifically denote coffee beans that are only grown and harvested in Colombia. Part of the advertising campaign includes convincing consumers that there are specific benefits of Colombian-grown and harvested coffee beans, "including how soil components, altitude, varieties and harvesting methods create good flavor." The National Federation of Coffee Growers of Colombia is entirely owned and controlled by Colombia's coffee farmers, (cafeteros) which number over 500,000 people.

  • List of companies based in San Francisco

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    The following is a list of companies based in San Francisco, California. Fortune 500 rankings are indicated in parentheses, based on the list of the Fortune 500 companies in 2008.

  • Mountain View Cemetery (Oakland, California)

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    The Mountain View Cemetery is a cemetery in Oakland, Alameda County, California. It was established in 1863 by a group of East Bay pioneers under the California Rural Cemetery Act of 1859. The association they formed still operates the cemetery today. Mountain View was designed by Frederick Law Olmsted, the landscape architect who also designed New York City's Central Park and much of UC Berkeley and Stanford University. Many of California's important historical figures, drawn by Olmsted's reputation, are buried here, and there are many grandiose crypts in tribute to the wealthy that one section is known as "Millionaires' Row." Because of this, and its beautiful setting, the cemetery is a tourist draw and docents lead semi-monthly tours.

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