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  • Voilà Hotel Rewards

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    Voilà Hotel Rewards (corporately styled "VOILÀ") is a hotel loyalty program operated by Hospitality Marketing Concepts. The Voilà Hotel Rewards program was created in 2008 for frequent guests of boutique hotels and independent hotel chains. Members can earn and redeem points at participating hotels regardless of brand or location. The program relies on repeat guests and rewards frequent stays with increased status and additional privileges. Voilà Hotel Rewards is free to join and enrollment in the program is offered online.

  • Loyalty program

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    Various loyalty cardsLoyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes. In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a participant in a loyalty program. Loyalty cards (both physical and digital) relate to the loyalty business-model. Cards typically have a barcode or magstripe that can be easily scanned, although some are chip cards or proximity cards. By presenting such a card, purchasers typically receive either a discount on the current purchase, or to an allotment of points that they can use for future purchases. Hence the card is the visible means of implementing a type of what economists call a two-part tariff.

  • Hotel loyalty program

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    A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. A hotel loyalty program is a key strategy used by hotel chains to attract to and retain business at its properties. A hotel loyalty program works to entice business travelers or other frequent hotel guests to favour that particular brand or group of hotels over others when selecting a hotel. A hotel loyalty program will generally have multiple levels. Newly joined members are offered some privileges, such as free Internet to encourage them to join the scheme. This ensures that the guest has an incentive to use their loyalty card, even if they do not anticipate reaching the next rewards level. In addition, joining the scheme and staying nights in a hotel will typically accrue points, which are similar to frequent flyer miles, and can be redeemed for free nights in hotels (the number of points required to stay a night may vary based on the normal cost of the hotel, and on the day of the week or season) and other benefits, such as a welcome gift, free parking, discount pricing, greater points earning and buying power, and/or no blackout dates.

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